As we look ahead to 2025, several exciting travel trends are emerging that will shape how people explore Lytham St Annes and the surrounding areas. Here are some key trends adapted for this charming coastal town:

1. Embracing Local Experiences

Visitors to Lytham St Annes are increasingly seeking authentic, local experiences. This could include:

• Taking part in traditional seaside activities like donkey rides on St Anne's Beach
• Learning about local history at the Lytham Windmill & Museum
• Participating in workshops or classes at local businesses, such as pottery-making or cooking classes featuring Lancashire specialties

2. Sustainable and Slow Travel

Eco-conscious travellers are opting for more sustainable and slower-paced experiences:

• Exploring the town and surrounding areas by bicycle or on foot, using the extensive network of coastal paths
• Staying in eco-friendly accommodations that prioritise sustainability
• Participating in beach clean-ups or conservation activities at the Ribble Estuary National Nature Reserve

3. Wellness and Nature-Based Tourism

The focus on health and wellbeing continues to grow:

• Enjoying outdoor yoga classes on Lytham Green
• Participating in forest bathing sessions in the woodlands around Lytham Hall
• Taking advantage of spa treatments and wellness retreats at local spas

4. Nostalgic and Retro Experiences

Travellers are seeking experiences that evoke childhood memories:

• Enjoying traditional seaside amusements on St Anne's Pier
• Attending vintage-themed events at Lytham Hall
• Visiting classic ice cream parlours and fish and chip shops along the promenade

5. Off-Season and Shoulder Season Travel

Visitors are increasingly exploring Lytham St Annes outside of peak summer months:

• Attending events like our Winter Warmer Weekends
• Enjoying cosy autumn walks along the beach and promenade
• Participating in winter wildlife watching at Fairhaven Lake

6. Micro-Adventures and Staycations

With a focus on exploring closer to home, visitors are discovering hidden gems in Lytham St Annes:

• Exploring the unique shops and cafes in the town centre
• Taking day trips to nearby attractions like Blackpool Pleasure Beach or the Fylde coast
• Enjoying short breaks with us

7. Digital Detox and Unplugged Travel

Travellers are seeking opportunities to disconnect from technology:

• Participating in screen-free activities like beach walks or picnics in Ashton Gardens
• Staying at accommodations that offer "digital detox" packages
• Engaging in hands-on experiences like art classes or gardening workshops at Lytham Hall

By embracing these trends, Lytham St Annes can continue to attract visitors and provide memorable experiences that showcase the town's unique charm and natural beauty. Based on recent data from Tripadvisor, here are some of the most intriguing trends that are reshaping how we explore the world:

Embracing New Celebrations

The concept of milestone trips is expanding beyond traditional honeymoons and babymoons. "Retirementmoons" are gaining popularity, with retirees embarking on epic adventures like hiking the Camino de Santiago to mark the beginning of their next life chapter. Similarly, "bestie moons" are on the rise, with groups of friends choosing to celebrate their bonds through travel experiences.

Waterculturalism: Diving Deeper

Our relationship with water is evolving beyond mere relaxation. Travellers are seeking deeper connections with aquatic environments, from participating in coral planting in the Philippines to tracking seahorses off Mozambique. This trend reflects a growing desire to combine leisure with conservation efforts.

The Rise of Adult Play (The Kid kind)

Grown-ups are rediscovering the joy of play through travel. From diving into ball pools at multisensory experiences like Brisbane's Dopamine Land to enjoying high-speed laps in F1 Arcade's racing simulators, adults are embracing activities that spark joy and creativity.

Investigative Eating

Food tourism is taking on a new dimension as travellers seek to understand the origins of their meals. Farm stays are evolving to offer hands-on experiences like maple syrup tapping in Vermont or mushroom hunting in Oregon. This trend reflects a growing interest in food sustainability and authentic culinary experiences.

Slow Going

Eco-conscious travellers are opting for slower, more immersive journeys. Train travel is seeing a resurgence, with bookings for train-related activities up by 143% since 20221. Whether it's taking the scenic route through the Swiss Alps or island-hopping in Greece, the focus is on enjoying the journey as much as the destination.   As we look ahead, these trends highlight a shift towards more meaningful, immersive, and sustainable travel experiences. Whether you're planning a retirementmoon, seeking to connect with nature, or simply looking to rediscover the joy of play, the travel landscape of 2025 offers something for everyone.